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Step out of your home and you’re at the center of a world. Living is easier where everything is more convenient. The central location of the complex allows you to live in the center, connected with the moving city. The new city passes through here: the North West Milan quadrant, starting from MIND, the Fair, research, and green mobility.
The city of the future that creates new synergies and physical, functional, and environmental connections, strengthening cohesion with the major transformations in motion. But Rho is also water, the Olona river, the waterway and Nature. A city that preserves its beauty, its memory, and its roots while looking towards a future attentive to its citizens.
An iconic place symbolizing industry and beauty. Since the early 1900s, the former industrial area has hosted important textile and cosmetic industries, carving out a central role in the life of the territory and in the history of Rho families. The laboratories and production sites of Diana de Silva Cosmétiques, one of the most important Italian companies in the cosmetic and perfumery sector, were closely linked to this territory. Where production workshops once stood, a new neighborhood will arise, an urban regeneration project strongly connected to the city. A place full of history where modernity is transmitted alongside memory.